Maria Fitz

There's a stage every growing business hits where the word "accountant" stops being useful. You're sitting in front of a financial decision, you know you should probably talk to someone, and you find yourself wondering whether that someone is your bookkeeper, your CPA, or somebody else entirely. Most owners default to whoever they already pay. That's almost always the wrong move. Bookkeepers, CPAs, and CFOs are three different jobs, with different skill sets and different price tags. Hiring...

Growth is one of the most rewarding phases of building a business. More customers are discovering your work. Revenue is increasing. New opportunities appear that once felt far away. At the same time, growth often introduces a new kind of pressure that surprises many business owners. Even when sales are strong, cash flow can begin to feel unpredictable. This happens because growth changes how money moves through a business. As demand increases, companies often need to invest more into...

At the beginning of the year, most businesses operate with a sense of momentum. New goals are set, budgets are created, and leadership teams feel energized about what the year could become. Q1 is often filled with planning, new initiatives, and the optimism that comes with fresh strategy. But by the time Q2 arrives, something important begins to happen. The numbers start telling the real story. Q2 is the point in the year when strategy moves beyond planning and begins interacting with...