Fractional CFO
A full-time CFO is the most expensive financial hire most businesses ever make, and for most small businesses, the math rarely works. A fractional CFO gives you the same strategic judgment, scaled to exactly the engagement your business needs. We turn your numbers into decisions: whether you can afford the new hire, where margin is leaking, and how to position for the next stage.
What We Handle
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Financial strategy and planning: budgeting, forecasting, and long-range planning tied to your actual goals.
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Cash flow management: proactive planning for expansion, staffing, and capital needs, so you see what's coming before it arrives.
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Performance and unit economics: profitability broken out by location, brand, or entity, so you know what's working and what isn't.
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Decision support: data-backed guidance on new locations, acquisitions, pricing, and major investments.
Who This Is For
Owners whose books are clean and taxes are handled, but who are still making big calls on hiring, pricing, debt, or growth without a clear financial read. If you have the reports but not the strategy, that's the gap we fill.
Why WRC
We don't parachute in with a generic playbook. Because we often keep your books too, our CFO guidance is built on numbers we trust, not numbers we're seeing for the first time. You get senior financial thinking without the six-figure salary, the benefits, and the months of ramp time.